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Try on a Scion After winning over Generation X with Toyota products and baby boomers with Lexus, the Japanese carmaker decided to try something different by creating an entry-level offshoot, Scion, to connect with a younger consumer through affordable cars that reflect a trendy and active lifestyle. One of the first two vehicles put out by this up-and-comer is the xB, which the company has defined as "an urban subcompact van that projects the image of being an exciting departure from the norm."
It might just be strange-looking enough to repel the usual Camry-lovin' crowd and attract a different audience altogether, one that wants the hip factor of a Hummer H2 but doesn't have a wallet fat enough to accommodate that sort of trendiness. One would think this is tricky territory for a car company to aim for — trying to be cool but promising value, two qualities that seem mutually exclusive in the marketplace. However, the brand-new marque has tailored itself to win over the Net Generation that wants instant gratification and cutting-edge style, but on its own terms.
More about the Scion |
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