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The New Audi A6 The introduction of the 2005 Audi A6 will go down as a seminal event in Audi's U.S. history. Not for what it started — a serious attack on BMW's throne — but what it ended, amely the career of its U.S. leader Axel Mees who was fired just days after the press launch.
Seems as though Herr Mees was a bit too frank when asked what he thought about Volkswagen 's push into Audi's territory with its Phaeton sedan, an awkward thrust championed by Volkswagen's chairman Ferdinand Piech. Mees told journalists that VW overestimated its brand value and that Chairman Piech had ignored the marketing aspects nvolved in selling luxury cars. It seemed like a perfectly rational assessment given the Phaeton 's miserable sales, but Piech was not amused and Mees got canned.
Too bad for Mees, really. Had he been around longer he would have been able to enjoy more upbeat headlines that describe Audi's reinvigorated lineup as teeming with competitive new models. Last year saw the introduction of the revamped Audi A8 flagship, and a reskinned version of the compact Audi A4 is on the way for 2006. Slotted between the two is the all-new midsize Audi A6, a sedan that up until now has received trifling attention thanks to middling performance and superstar competitors.
Audi A6 full article here |
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