Pininfarina off roading |
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Select your Pininfarina: Pininfarina off roading Pininfarina Tires |
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Try on a ScionAfter winning over Generation X with Toyota products and baby boomers with Lexus, the Japanese carmaker decided to try something different by creating an entry-level offshoot, Scion, to connect with a younger consumer through affordable cars that reflect a trendy and active lifestyle. One of the first two vehicles put out by this up-and-comer is the xB, which the company has defined as "an urban subcompact van that projects the image of being an exciting departure from the norm."It might just be strange-looking enough to repel the usual Camry-lovin' crowd and attract a different audience altogether, one that wants the hip factor of a Hummer H2 but doesn't have a wallet fat enough to accommodate that sort of trendiness. One would think this is tricky territory for a car company to aim for — trying to be cool but promising value, two qualities that seem mutually exclusive in the marketplace. However, the brand-new marque has tailored itself to win over the Net Generation that wants instant gratification and cutting-edge style, but on its own terms. More about the Scion |